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Car Rental & the Environment

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.

Second off the cab rank is Hertz Rental Cars.

In Australia, like Avis, the Toyota Hybrid is the car of choice. Book a group G and you will get this car.

In the UK, Hertz has a range of fuel efficient diesels on fleet but no hybrids. This seems to be a common factor in the UK. Being an expat, I know that Toyota car prices in the UK are reasonably expensive compared to other european manufactured vehicles

In the USA, Hertz has a range of Hybrids, although on some of the cars, I couldn’t tell if they were Hybrid or not.

Now, all credit to Hertz as they do promote their green cars as part of their Green Fleet. Avis don’t appear to market their green cars in any way, which is a shame.

Third on the cab rank is Europcar Rental Cars.

Again, unlike Hertz, they appear not to promote their green fleet. Looking at their Australia Fleet guide, they have the regular passenger vehicles such as Small, Medium, Large, Prestige, Minivans, Sport, 4WD. Europcar list the green car as part of there regular fleet, however, it does have it’s unique identifier (IHAR) in Australia.

In the UK, Europcar doesn’t appear to have any green offerings. Maybe it’s something you can request at pick up. Personally, if I could book a green car over the internet, I would do so with a company that offered that service.

In the USA, I chose LAX as Europcar have a limited presence. There were no cars I could find that looked green.

To Europcar’s defence, in other parts of Europe where they are particularly strong, one is able to guarantee a diesel for an extra few euros per day.

In this brief look, Hertz appears to be the only car rental company that is actively promoting green cars. Avis & Europcar seem to be a bit hap hazard in their approach to a green fleet. Whilst it may be a case of logistics and a supply issue, there is no reason why they couldn’t promote their green cars.
I am sure that in 12 months time, the situation will be that every car rental company will be actively marketing green cars. The consumer can currently offset their CO2 emissions in the various transport sectors and I am sure that the car rental industry will follow suit in the near future.

The Environment is a marketers dream and I do think that some of the car rental companies have missed the boat so far. Hopefully their marketing departments will wake up and smell the cleaner air..

Enzo Ferrari The Ultimate Supercar

It goes without saying that almost everyone knows what a Ferrari is. It’s red, it’s fast and it’s certainly a luxury not everyone can have. Every kid, boys and girls, wants to grow up to own a Ferrari. Many man work and toil just to save up enough money to get them a decent Ferrari. But how it all did started?

The founder for Ferrari is Enzo Ferrari. Born on the 18th February 1898 in Modena, Italy, Ezno did not have a very formal education because he was not particularly interested in his studies. He was very determined in racing cars. He took up racing when he was 19 but did not have huge success.

He then left the tracks and secured a job at Alfa Romeo. He took the job as a car racer with them and found bigger success than he did previously. After racing for Alfa Romeo for more or less 20 years, he left the company to set up his own company, the Auto-Avio Construzini to subsequently build his own racing cars under his own name, Ferrari. The rest as they say is history.

The Enzo Ferrari was the Ferrari that was named exactly after its owner. This Ferrari was built in the year 2003 and it was built using some of the Formula 1 technologies. These technologies include F1-style carbon-ceramic brake discs, carbon-fiber body, and sequential shift transmission. To build a car with the best performance, the designers of this Enzo Ferrari also went as far as to use banned Formula 1 technology which is the active and integrated aerodynamics.

The Enzo Ferrari has the largest engine as compared with the other Ferraris. Despite that fact, the Enzio Ferrari was made with inspirations from the racing tracks. With this reason, the frame of Enzio Ferrari was made out of carbon fiber and aluminum honeycomb panels.

This frame will then form a rigid tub for the Enzo Ferrari. In the middle of the frame is where the new large engine F140 is at. The all new F140 is actually a twelve cylinder engine. This particularly large engine is attached to the alloy sub-frame at two points. The purpose of this design is to prevent the vibrations from escaping into the passenger compartment.

As mentioned about the inspirations from the Formula 1, this Enzo Ferrari uses an electro hydraulic system that automatically activates the clutch and the gear changes. This is actually a semi-automatic gearbox and it helps the driver of the Enzo Ferrari to change their gears in 150 milliseconds. The driver may also achieve gear changes in 90 milliseconds if he is driving the Enzo Ferrari in sport mode.

The uniqueness of this Enzo Ferrari also lies with the embedded electronic system that they used on the sport car. These embedded electronic systems are included to ensure the comfort of the driver while driving the Enzo Ferrari. The designers included a central computer that can synchronize the engine, the suspension, and the transmissions. Inside the Enzo Ferrari, the designers also included the aerodynamic subsystem to optimize the performance and also the wellbeing of the driver.

Like the founder of the Ferrari, the Enzo Ferrari is truly a unique car of its own. There are those that are similar but they can never compete with the quality and the performance of the Enzo Ferrari. It is no wonder why people still want to own a Ferrari to this day.

The ultimate supercar the Ferrari Enzo. View hot Ferrari Pictures and more.