Archive for February 4th, 2009

Car Rental & the Environment

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.

Second off the cab rank is Hertz Rental Cars.

In Australia, like Avis, the Toyota Hybrid is the car of choice. Book a group G and you will get this car.

In the UK, Hertz has a range of fuel efficient diesels on fleet but no hybrids. This seems to be a common factor in the UK. Being an expat, I know that Toyota car prices in the UK are reasonably expensive compared to other european manufactured vehicles

In the USA, Hertz has a range of Hybrids, although on some of the cars, I couldn’t tell if they were Hybrid or not.

Now, all credit to Hertz as they do promote their green cars as part of their Green Fleet. Avis don’t appear to market their green cars in any way, which is a shame.

Third on the cab rank is Europcar Rental Cars.

Again, unlike Hertz, they appear not to promote their green fleet. Looking at their Australia Fleet guide, they have the regular passenger vehicles such as Small, Medium, Large, Prestige, Minivans, Sport, 4WD. Europcar list the green car as part of there regular fleet, however, it does have it’s unique identifier (IHAR) in Australia.

In the UK, Europcar doesn’t appear to have any green offerings. Maybe it’s something you can request at pick up. Personally, if I could book a green car over the internet, I would do so with a company that offered that service.

In the USA, I chose LAX as Europcar have a limited presence. There were no cars I could find that looked green.

To Europcar’s defence, in other parts of Europe where they are particularly strong, one is able to guarantee a diesel for an extra few euros per day.

In this brief look, Hertz appears to be the only car rental company that is actively promoting green cars. Avis & Europcar seem to be a bit hap hazard in their approach to a green fleet. Whilst it may be a case of logistics and a supply issue, there is no reason why they couldn’t promote their green cars.
I am sure that in 12 months time, the situation will be that every car rental company will be actively marketing green cars. The consumer can currently offset their CO2 emissions in the various transport sectors and I am sure that the car rental industry will follow suit in the near future.

The Environment is a marketers dream and I do think that some of the car rental companies have missed the boat so far. Hopefully their marketing departments will wake up and smell the cleaner air..

Bmw — All Car History Volume 16

BMW is one of the world’s leading manufacturers of quality cars and motorbikes and is the parent company of the MINI and Rolls-Royce car brands. The acronym BMW stands for “Bayerische Motoren Werke” – or “Bavarian Motor Works” in English.

BMW models are categorised based on what “Series” the car model is, for example, the 3 Series. BMW has a long history in motor racing, having been involved in motorsport since the creation of the first BMW motorcycle.

 

BMW HISTORY

BMW was founded in 1913 to make aircraft engines, shifting to motorbike production in 1923 and cars in 1929. Its factories were damaged during WWII and machine tools were confiscated by the Allies. BMW gradually recovered and in 1967 bought company Hans Glas GmbH, one of whose plants was to become the largest BMW factory.

BMW bought the Rover Group in 1994, selling MG, Rover & Land Rover in 2000 but retaining the rights to build the new MINI, launched in 2001.

 

BMW FACTS

Type: Public company Founded: 1913 Headquarters: Munich, Germany Key People: Dr. Norbert Reithofer, Chairman Industry: Automotive Products: Automobiles, Motorcycles Subsidiaries: MINI, Rolls-Royce

 

FEATURED MODELS

BMW 3 SERIES - a compact executive car made since 1975, the BMW 3 Series has been produced over five different generations and many different bodystyles. It is BMW’s best selling car BMW 5 SERIES – a mid-size luxury car made since 1972, the BMW 5 Series is now in its fifth generation and is made in both saloon and touring body styles BMW M3 - a high performance version of the compact BMW 3-Series BMW M5 – a high-performance version of the BMW 5-Series made by BMW Motorsport BMW X3 - a compact luxury SUV advertised by BMW as an SAV, or ‘Sport Activity Vehicle’ based on the BMW 3-Series platform BMW X5 - a mid-sized luxury SUV sold by BMW since 1999, featuring four-wheel

 

DID YOU KNOW?

In 1956, the BMW 507 sports car was introduced but only a total of 252 were built. Most of the work was carried out by hand and the cars were individually customised to meet each buyer’s wishes The BMW Z3 was introduced in 1996 shortly after being featured in the James Bond film “GoldenEye” In the 1990s BMW returned to making aircraft engines in a joint venture with Rolls Royce PLC In 1992, BMW outsold Mercedes for the first time in Europe In 2001, BMW introduced a BMW Films website, showing its sporty models being driven to extremes, but took the website offline in October 2005. The short films were directed by the likes of Guy Ritchie